Coke Studio Is Making Unique Music For Deaf People. Watch The Amazing Video!


Coke Studio Is Making Unique Music For Deaf People. Watch The Amazing Video!

August 3, 2016


Coke Studio, known for bringing musicians from far-flung areas of Pakistan into the mainstream, partnered with Deaf Reach to make something very, very magical: music for the deaf.


coca cola music for deaf
Coke Studio


“Nine million people in Pakistan have some sort of hearing impairment,” said Ibrahim Khan, Coca-Cola Brand Manager. “They can experience the rhythm of music through touch and sight, and we believe music is a feeling everyone should experience.”


Lights and vibrations were used to create the unique music, and members of the Pakistani deaf community fell in love with the experience.


Watch the video: